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KUStore.Com 2000 - Logo

University of Kansas Athletics Department

I was hired as a freelance designer to create a logo for the KU Athletics Department online store - KUStore.Com which was launched in 2000. A vigorous campaign promoting the store, using the logo was employed. The store grossed over $600,000 in it's first year. The site had over eleven million hits, and 450,000 visitors during it's first year.

The logo is used on numerous items including billboards, TV commercials, video-board animation, sportswear, newspaper ads, signage, posters, fliers, buttons, key chains, cups, gameday programs, banners, and schedule cards.